In this phase of the EnglishPro project, I focused on clearly understanding and articulating user needs. Using research insights, I developed distinct user personas and crafted problem statements that reflect their challenges.

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Define

From there, I created hypothesis and goal statements that guided the design process, ensuring each goal was aligned not only with user needs but also with EnglishPro’s business objectives — such as improving user engagement.

Define- EnglishPro de Teacher Emily
Step-by-step design process infographic with five stages: Emphasize (hands with heart icon), Define (target with arrow icon), Ideate (lightbulb with gears), Prototype (device mockups with wiring), Test (screen prototypes with checkmark and A/B testing labels).