For EnglishPro, I followed a human-centered UX/UI design process grounded in the Design Thinking framework, moving through five key phases:

Empathize – I interviewed parents in Logroño to understand their goals, frustrations, and habits when searching for English tutors. I created empathy maps and personas to guide design decisions from a user-first perspective.

Define – I distilled user insights into problem statements and hypothesis statements to clearly articulate the needs of different parent types, from tech-savvy to tech-anxious. Each problem was reframed as an opportunity for improvement.

Ideate – I conducted competitive research, a “How Might We” exercise, and rapid sketching to brainstorm potential solutions. These ideas focused on ease of use, building trust, and improving tutor discovery and booking.

Prototype – I translated sketches into low- and mid-fidelity wireframes, designing a responsive interface for both web and mobile. I focused on intuitive flows for onboarding, tutor browsing, booking, and progress tracking.

Test – I validated early designs with feedback from users similar to my target personas, iterating on the interface to improve clarity, reduce friction, and align with real-world needs.

This process ensured that EnglishPro remained focused on its core users — parents — while meeting the platform’s business goals of trust, transparency, and ease of use.